July came in hot – in the most literal sense of the word. Everybody who was wishing for a hot girl summer might be regretting the scorching weather the season has brought. Those who were ready with sunscreen, makeup products with SPF, and lightweight skin care products might not mind the billowing heat; but those who didn’t get the memo from our past beauty launches roundups don’t need to worry either. This month’s beauty launches have our backs.
From products to keep your skin from becoming too oily during the day to serums that’ll replenish your dehydrated skin, and palettes that will emphasize your natural glow, the beauty brands didn’t come to play this month. Below, we’ve rounded up all the best beauty launches coming in July to keep you (and your beauty routine) updated.
Fenty Skin Buff Ryder Exfoliating Body Scrub
Fenty Skin’s latest launch will have you singing @selyna.brillare‘s iconic TikTok sound. The brand’s first body care launch, a body scrub, is inspired by Rihanna’s hometown beaches. The product is meant to gently exfoliate your skin to leave it looking and feeling smooth, polished, and pampered.
Asos Face + Body Box
Asos has launched its first-ever face and body box filled with travel-friendly beauty faves from brands like Benefit, The Ordinary, Earth Harbour, Elemis, Coco & Eve, and Leandro. The best part? It’s only $20!
M.A.C Lustreglass Sheer-Shine Lipstick
M.A.C’s Lustreglass Sheer-Shine lipstick has been reformulated to change the way your lips feel and look when wearing it. Basically, it’s like a lipstick and a lip balm had a baby. The combination of jojoba, raspberry seed, coconut, and organic extra-virgin olive oils nourishes lips, while shea butter conditions and hyaluronic acid helps moisturize them to give the results of a long-wearing finish and smoother lips.
Paula’s Choice Hyaluronic Acid + Peptide Lip Booster
Developed using three key ingredients (hyaluronic acid filling spheres, peptides, and squalane) that target moisture, wrinkles, and loss of volume, Paula’s Choice’s new lip formula is meant to be used throughout the day as needed as well as before bedtime.
Cover Girl Waterproof Lash Blast Clean Volume Mascara
Formulated with argan and marula oils and without parabens, sulfates, talc, and mineral oil, Covergirl’s new mascara comes in black and brown shades. It’s also solvent-based, making it truly waterproof, smudge, clump, and wear-proof.
NuFACE’s IonPlex™ Ionized Skincare Collection
If you scored a NuFace device during Amazon Prime Day or the Fourth of July weekend sales, then you want to take note of the brand’s latest products. Its two new treatments are designed to instantly maximize your microcurrent results, conducting the current down to the deeper layers of the facial muscles, while providing skin care benefits over time.
There’s a new brand in town by IPSY alum Anastasia Bezrukova. Inspired by the KonMari method, and a certified Marie Kondo consultant, Bezrukova founded Minori with the mission of taking the guesswork out of beauty and offering consciously formulated, everyday essentials for everyone. That’s why Minori is launching with an intentional three items: Cream Highlighter, Cream Blush, and Lip Gloss.
Sally Hansen Miracle Gel It Takes Two
Get up to eight days of color with Sally Hansen’s latest dual-ended nail tube. It’s available in ten shades in a drugstore near you and it will change the way you color your nails – hands down!
Boy Smells Marble Fruit Fragrance
Boy Smells’ latest addition to its unisex Cologne de Parfum collection is the Marble Fruit fragrance, which intertwines multiple accords for a scent that’s complex and sophisticated. The 65ml glass bottle comes in limited-edition packaging and supports the Trevor Noah Foundation. (Boy Smells will donate 10% of all sales from the Pride Collection from June-July, with a minimum donation of $100,000.)
Hermès Parfums Twilly Eau Ginger
Hermès Parfums’ newest scent weaves together peony, ginger, and cedar to create a fragrance filled with joyfulness, happiness, and daringness.
First Aid Beauty Oil-Minimizing Toner with Salicylic Acid
First Aid Beauty’s new Oil-Minimizing Toner with salicylic acid is all about smoothing and purifying your skin. Its alcohol-free, oil-reducing formula acts as an additional cleansing step to wipe away any residual impurities and unwanted shine without stripping too much.
Milk Makeup Summer Stick Shade Extensions
Milk Makeup’s OG, multi-use makeup sticks have new shades! If you want more lip and check, bronzer, and highlighter options under $20, the brand has you covered.
UOMA Beauty High Life Highlighter + Contour Face Palette
Available exclusively at Nordstrom and UomaBeauty.com, UOMA’s new High Life Face Palette comes in two shades: Vol. 1 for medium to deep skin tones and Vol 2. for light to medium skin tones. The palette is designed to give you everything you need for a custom, buildable, and illuminated glow.
An ultra-hydrating hyaluronic lip balm loaded with active skincare ingredients that visibly improves the condition of the lips
Charlotte Tilbury Eyes to Mesmerise
listening metallic magic for your eyes! Formulated to visibly light up the look of your eyes, these cooling pots of bottled sunlight give two eye-brightening finishes: a sheer wash of color or a rich pigmented sheen for shimmering, sunlit beauty. The long-lasting, finger-friendly cream shadows are easy to apply and glide on for all ages and skin tones. Now available in the universally loved, best-selling Pillow Talk and Walk of No Shame.
Cocokind Acne & Ceramide Serums
Launched at the end of June, Cocokind’s new serums are formulated to target specific skin care needs – from acne-prone skin to dehydrated skin – and were inspired by founder Priscilla Tsai’s own struggle with acne and other skin concerns. The Probiotic Acne Serum targets acne while caring for the overall health of the skin, while the Ceramide Barrier Serum includes five types of ceramides to ensure your skin barrier stays healthy.
PYT Upcycle Eyeshadow Palette
Say hello to PYT’s first-ever mono-plastic recyclable palette. It has no metal hinges, and the metal pans pop out, so you can recycle every aspect of the palette.
Perricone MD High Potency Growth Factor Eye Serum
This eye serum from Perricone helps deliver a lifting effect around the eye area thanks to its three star ingredients: Polyamine Growth Factor, DMAE, and niacinamide.
Nudestix Nude Love
Nudestix is introducing six new shades to its NUDIES BLUSH, BLOOM, and GLOW range. These dual-ended, multi-purpose makeup sticks come with a convenient removable blending brush so you can apply them while you’re being the main character out and about.
Supernal Illumine Restorative Oil Serum
Formulated with ingredients like Bakuchiol, Camellia Seed, Dragon Fruit Seed oil, and Licorice Root extract, this gentle and nourishing serum is designed to be used as a daily treatment on all skin types to help replenish, refine, and balance your skin.
DamDam Japanese Skincare
Beloved J-beauty brand DamDam is now available at Sephora! If you’re not familiar with DamDam, make July the month to dive into the brand’s ingredient-heavy approach to skin care. The formulations focus on ancestral ingredients used to enhance wellness, and they’re all about sustainably supporting local culture and craftsmanship, from formula to packaging. From silk rice cleansing oils to mochi creams, all of DamDam’s products are free of parabens, silicones, phthalates, aluminum, sulfates, mineral oils, ethanol, synthetic dyes, and synthetic fragrances.
KimChi Chic Beauty The Cheeky 3some Collection
Three-blushes in one? We’re listening. This cruelty-free and vegan blush trio feature complimentary blush shades that can be used individually or blended together for a perfect sun-kissed look.
Ustawi Vitamin C Antioxidant Serum
Available to pre-order, this serum from this newly launched melanin-rich skin care brand is suitable for sensitive skin. According to the brand, it’s technically an emulsion without a surfactant, which means it doesn’t include anything that could irritate your skin.
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