You’ll know Bubble when you see it. The bottles are bright and cheerful, with modern package design that looks more like art class than clinical skin care. The brand launched in November 2020 and is comprised of seven accessible, easy-to-use products designed for younger skin and concerns like breakouts and acne. Each product is science-driven, vegan, cruelty-free, and non-toxic, and was developed by dermatologists, industry experts, and a group of teens.
“Bubble is upending the skin care industry by delivering quality and innovation to our younger consumers,” Musab Balbale, merchandising VP for Walmart US Beauty, said in a statement. “Walmart’s reach will make this brand even more accessible to teens across the country. It is another great example of our commitment to delighting our customers with high-quality exclusive brands.”
Bubble landing at Walmart was a conscious decision on the part of both the brand and the retailer; both wanted to expand skin care offerings for the younger market, who are interested in skin care but don’t always have the funds to splurge on buzzy products. “There are hundreds of beauty brands that cater to the 25+ age group, but no high-quality options made for young skin. Brands were still using the same harsh, over-drying, outdated, ineffective ingredients, complicated steps and unnecessary anti-aging formulas,” Shai Eisenman, founder and CEO of Bubble shared in a statement. “It made no sense to us that teens were stuck with options that hadn’t evolved and that didn’t deliver on what they really needed and wanted. In order to truly change the industry, we needed to find a retail partner who understood our mission and foundation.”
Bubble may be quite a new brand, but it already has some celeb fans as spokespeople. Outer Banks stars Jonathan Davis and Rudy Pankow pop up on Bubble’s Instagram, as does their costar Madison Bailey. Take a scroll through their feed and you’ll also see activist Jazz Jennings, musicians Kenzie Ziegler and Nia Sioux, and Olympic gymnast Laurie Hernandez. Bubble also has the Hyram seal of approval, so you know your skin care routine will be 10/10.
All products featured on Teen Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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