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What We Know About the Fenty Parfum So Far

Rihanna’s empire is growing. You can already listen to her music as you use your Fenty Skin products before applying your Fenty Beauty makeup, while dressed in your Savage X Fenty lingerie. And pretty soon, you’ll be able to throw in a spritz of your Fenty perfume for good measure. 

Not content with redefining couples’ style together with A$AP Rocky, it seems Rih has been quietly building a fragrance arm for her business. So that’s what they talk about over dinner at Giorgio Baldi. The musician and mogul teased her latest venture on Wednesday, July 28, with a cryptic Instagram post, as befits a modern CEO. “#FENTYPARFUM COMING SOON,” she wrote, signing off with a wide-eyed emoji. Our feelings exactly. 

The news follows something of a blow for Rihanna’s game-changing Fenty brand back in February, when the singer confirmed she and her backers at LVMH had taken the decision to shutter her Fenty Maison fashion house, less than two years after its launch. Rihanna and LVMH said the ready-to-wear operation was being put on hold pending “better conditions”. 

At the time, they also emphasized their intention to “concentrate on the growth and the long-term development of the Fenty ecosystem, focusing on cosmetics, skin care, and lingerie”, a pledge that now appears to be being honored. 

Though further details on how many fragrances we can expect (and what they’ll smell like) are under wraps, for now, Rihanna’s signature scent is thought to be Kilian’s Love, Don’t Be Shy, which has notes of neroli, orange blossom, and marshmallow.

Kilian “Love, Don’t Be Shy”

$240

Sephora

This story originally appeared in British Vogue.

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