If you thought Kylie Jenner’s empire wasn’t broad enough, think again. The 24-year-old just gave her followers the first glimpse at her upcoming swimwear line, Kylie Swim, on August 16 via her Instagram stories. Back in May, we learned that Kylie had trademarked “Kylie Swim” and “Kylie Swim by Kylie Jenner” but she did not make any official announcements. Now, the swimwear line seems to be confirmed by Kylie herself.
Kylie is yet to share the release date of her new venture, but she did share some stunning pics to her Instagram stories. Kylie posed for a mirror selfie wearing a lace-up trikini that resembled an ombré sunset. “Working on @kylieswim and I can’t wait to share,” she captioned the photo. The revealing one-piece features a high neck, a crossover detail to snatch the waist, and a barely-there high rise bottom. The style is very on-brand for Kylie, who loves to accentuate her curves in daring silhouettes.
Kylie went on to share some behind-the-scenes polaroids from the set of a Kylie Swim shoot. Judging by the pics, it looks like there will be a fuchsia pink cover-up and a yellow cut-out one-piece in the brand’s first collection.
Kylie’s final teaser included a video of a red bustier-style one-piece with a waist cut-out. From what Kylie showed off in her first IG reveal, the collection has a fiery color theme and embraces showing skin in all the right places.
For now, the brand’s Instagram has one post, of Kylie wearing the same trikini, and says “coming soon” in its bio. The site has already racked up 157K followers at the time of writing. Much like her daughter Stormi’s unreleased brand, Kylie Baby, which currently has 883K Instagram followers despite Kylie only hinting at its launch.
Kylie’s bikini game has always been inspirational so now it’s just a matter of figuring out when exactly fans will be able to get their hands on her own line – and, who knows, it might be before the end of the summer.
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