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TikTok’s Fave Brow Brand Has Launched New Products

Another month, another batch of beauty launches that are equally (or maybe even more) exciting than last month’s. While January might start the new year, for students, August is the month of new beginnings.

As you know, back-to-school season is no joke. So, while you’re busy figuring out what school supplies you haven’t yet bought or which backpack will go with all your ‘fits (the IKEA tote that went viral on TikTok is a great option), we’re also sharing the best beauty launches dropping in August to make any potential shopping sprees easier – from mascaras that will give you all the volume your lashes need to overnight moisturizers that are worth every penny.

Be sure to keep coming back to this article weekly because we’ll be updating all the drops you don’t want to miss out on!

REFY Summer Skin Collection 

British brand REFY, which recently went viral on TikTok for its brow gel, has launched its Summer Skin Collection at Sephora. The collection, which includes a bronzer, blush, and a highlighter, is designed to simplify your makeup routine and to be worn all year round – despite its name!

REFY Gloss Highlighter

$26

Sephora

CHI 3-in-1 Hot Smoothing Dryer Brush

Combine drying and styling your hair in one step and product with CHI’s 3-in-1 Hot Smoothing Dryer Brush. With CHI Ceramic and Ionic Technology, it reduces frizz and increases shine, helping to minimize flyaways and heat damage.

CHI 3-in-1 Hot Smoothing Dryer Brush

BeneFit POWmade Brow Pomade 

One of the internet’s fave brow brands has launched a full-pigment brow pomade. BeneFit’s new POWmade Brow Pomade features a lightweight and blendable formula that creates the most hair-like brows with just a few strokes. Plus, each of its eight shades provides 36-hour coverage. 

Benefit Cosmetics POWmade Waterproof Brow Pomade

$20

Ulta Beauty

ILIA Beauty Fullest Voluminizing Mascara

While Ilia’s Limitless Lash Mascara is perfect for the no-makeup makeup look, the brand’s new Fullest Mascara is the one to go to when you’re going out. Its hourglass brush gives fuller and bolder lashes with each stroke.

Fullest Voluminizing Mascara

$28

Ilia Beauty

Tatcha Indigo Overnight Repair

I was able to test this product before its official launch and it passed with flying colors. Its formula – filled with Japanese Indigo, Mondo Grass, Hadasei-3™, and ceramides – visibly calmed my irritated skin. I woke up each morning feeling my skin barrier was stronger and more radiant, during a time when every other moisturizer was further irritating my eczema. So, yes, it is worth its $88 price tag.

Indigo Overnight Repair

Cover FX Power Flex Mascara

Cover Fx welcomes its first-ever mascara to its lineup. Just like all of the brand’s other products, the Power Flex Mascara is vegan, cruelty-free, and truly delivers. If you’re looking for crazy volume and a clean formula, this mascara is the one. And you’ll have to thank the genius dual-sided, hybrid brush that perfectly envelops lashes.

Cover FX Power Flex Mascara

$24

CoverFx

Kiehl’s Since 1951 Retinol Daily Micro-Dose Serum

Formulated with the brand’s hero ingredient, aka Pure Retinol, this new serum from Kiehl’s also contains ceramides and peptides to help fortify your skin barrier. It’s also perfect to help increase your skin’s tolerance to retinol starting from the very first use, minimizing the uncomfortable side effects associated with retinol.

Kiehl’s Since 1951 Retinol Daily Micro-Dose Serum

$60

Nordstrom

Nécessaire Scalp Duo

Our favorite body wash brand has now launched shampoo and conditioner. Nécessaire’s Scalp Duo is all about cleansing and soothing your scalp with its dermatologist-tested, hypoallergenic, and fragrance-free products.

The Scalp Duo

$40

Necessaire

Biossance Squalane + Amino Aloe Gentle Cleanser

With its blend of ingredients like aloe vera and moringa extract, this gentle cleanser from Biossance calms, soothes, and quenches your skin to give you a healthy glow.  

Biossance Squalane + Amino Aloe Gentle Cleanser

$26

Sephora

Nudestix Dark Romantics Kit

Including a mix of new shades and original Nudestix must-haves, these multi-tasking (and waterproof) creamy eye pencils are the 3-in-1 product (eyeshadow, eyeliner, and eye primer) you never knew you needed.

Dark Romantics Kit

$59

Nudestix

Peace Out Repairing Moisturizer

If you trust Peace Out to combat your acne, you’ll love its latest product. Peace Out’s Repairing Moisturizer is all about refining the look of pores while providing lightweight hydration and minimizing redness. Plus, it’s only $28!

Repairing Moisturizer

$28

Peace Out

Make Acid Phase Multi-AHA Exfoliation Solution

Formulated without formaldehyde and with high-purity glycolic acid along with malic, tartaric, vegan lactic and pyruvic acids, this solution will help exfoliate, brighten, and enhance your complexion. 

Acid Phase Multi-AHA Exfoliation Solution

Lime Crime Freckle Pen

The faux-freckle beauty trend isn’t going anywhere anytime soon and Lime Crime knows that well. That’s why the brand has launched its Freckle Pen in two new shades: Mocha and Magenta. 

Magenta Freckle Pen

$18

Lime Crime

Peach & Lily KP Bump Boss Microderm Body Scrub

The brand that brought you the perfect serum for glass skin now welcomes its first body product. Peach & Lily’s KP Bump Boss Microderm Body Scrub is perfect for those who have Keratosis Pilaris since the formula of this product is all about giving your skin a strengthening boost to keep it looking smooth and resilient.

Peach & Lily KP Bump Boss Microderm Body Scrub

$28

Ulta Beauty

Clé de Peau Beauté Radiant Fluid Foundation Natural

Stay dewy and protected from UV rays with Clé de Peau Beauté’s Radiant Fluid Foundation Natural, which is long-lasting and offers medium coverage. Thanks to its formula, your skin will also improve its radiance over time.

Radiant Fluid Foundation Natural

$130

Clé de Peau

Beautycounter Think Big All-In-One Mascara

You can never have too many mascaras. Beautycounter’s newest Think Big All-In-One Mascara gives you a buildable formula so you can decide how much drama you want to bring. 

Think Big All-in-One Mascara

$27

Beautycounter

KVD Beauty Epic Kiss Nourishing Vegan Butter Lipstick 

KVD Beauty’s Epic Kiss Nourishing Vegan Butter Lipstick is packed with intense pigment for an instant, one-swipe color. The color payoff we want and the hydration we need? Say less.

KVD Epic Kiss Nourishing Vegan Butter Lipstick

$22

Sephora

Amika Power Hour Curl Refreshing Spray

Whenever you feel like your curls are losing their bounce, Amika’s Power Hour Curl Refreshing Spray is there to rescue them. It adds moisture, increases shine, and refines your curls thanks to its light hold and protection against frizz. 

Power Hour Curl Refreshing Spray

Simihaze Beauty

The sibling duo isn’t leaving DJing behind, instead, they are also adding beauty moguls to their résumé. Simihaze Beauty is all about combining skin-loving formulas that include ingredients like hyaluronic acid and jojoba oil and innovative textures to create optimal beauty looks.

SUN FLUSH All-Over Face Tint

$35

Simihaze

Good Molecules Gentle Retinol Cream

Good Molecules’ Gentle Retinol Cream is vegan. Instead of including alcohol, PEGs, fragrance, or, ethoxylated ingredients, it’s filled with 0.1% retinol, bakuchiol, and grapeseed oil to help soften the look of fine lines and wrinkles and to boost the effects of retinol without irritation. 

Gentle Retinol Cream

$8

Good Molecules

One/Size Turn Up the Base Butter Silk Concealer

One/Size welcoming 24 shades of a water-proof, medium-to-full coverage concealer to its roster this month. Infused with avocado and mango butter, these silk concealers promise a matte finish but with all the hydrating benefits.

ONE/SIZE by Patrick Starrr Turn Up the Base Buttersilk Concealer

$25

Sephora

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