Olivia Rodrigo has surprise-dropped her next music video, for the quippy, rebellion-tinged Sour track “brutal.” Directed by Petra Collins — who did “good 4 u” as well as a slew MVs from Selena Gomez, Carly Rae Jepsen, and more — the “brutal” video takes its inspirations from ’90s and early 2000s pop culture, setting itself in that oft-referenced teenage location: the shopping mall.
The video begins with a menu from an early 2000s online dress-up doll game, inviting you to select your wig-clad Olivia of choice. She’s in turns a tearful ballerina; a confident newscaster alongside a cameo from White Lotus actor Lukas Gage; a Britney-esque celeb shooting an energy drink campaign; a blonde influencer screaming on Instagram Live; a moody teen in her bedroom with Moxie star Nico Hiraga.
The real Olivia then rocks pink-highlighted ponytails, a matching plaid schoolgirl set, and signature chunky platform boots, pouting atop a car as ballerinas dance around in a Black Swan meets La La Land situation. Fans immediately clocked the Gen Z references, while also drawing comparisons to Rina Sawayama, who also plays with internet culture in her music, and especially her “XS” music video.
“Had so much fun making this with my genius friend Petra Collins and I’m so stoked it’s out in the world!!!! hope u love!” Olivia tweeted on Monday after the “brutal” video dropped. She added on Instagram, “So so so grateful for @petrafcollins who constantly inspires me and who directed this video so incredibly. hope u guys love the vid and all my teen angst lol.”
Check out the music video for Olivia Rodrigo’s “brutal” below:
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Want more from Teen Vogue? Check this out: Olivia Rodrigo “Sour” Album Review: It’s Brutal Out Here